Sunday, January 26, 2020

Feminism Portrayed In Movies

Feminism Portrayed In Movies Films have long been used as a tool to portray human imaginations and ideas that are sometimes deemed impossible in reality. The characters in films have had a huge impact, with regard to gender stereotype, on audiences of all ages (Neuendorf et. al., 2010). Though there have been debates of how female characters are being portrayed in films, from being submissive to hyper-sexualised and lately, adopting more dominant roles in films, has there really been a change in male characters in films instead (Gilpatric, 2010)? Have male characters in films adopt female traits like how the female characters have adopted manly traits? This paper looks into how the portrayals of male characters in films have changed or are changing and how they affect gender construction. The feminist movement has constantly fought for womens right and equality so as to place women on equal standing to men in the society. This revolution has since been translated onto the silver screens as films depict women playing prominent and dominant roles in films (Gilpatric, 2010; Neundorf et. al., 2010) which is a stark contrast to the past when women played a submissive and subservient roles to the male character. Furthermore, films mirror the changing nature of our society, expecting men to behave in accordance to societal expectations deconstructing the male stereotype. Thus, the increasing trend in films shifting away from portraying men as having the traditional masculine trait, reconstructing it to more what termed today as the New Age Men (NAM) has been a result of the increasing prominence and dominance of females in films and the evolving nature of the society. The NAM is thus seen as a fusion of having both the traditional traits of males and females, embracing both masculine and feminine traits. Here, masculinity is defined as having the size, physical strength, rejection to authority and the use of physical force (Eschholz and Bufkin, 2001). Along with those masculine traits, the NAM are also expected to have traits like caring and being able to handle housework. The birth of the NAM has been heavily attributed to the rise of females in films and the changing nature of the society. Men today feel there is a need to differentiate themselves from females in films to assert their dominance in the industry and to reintegrate into the society, deconstructing the male stereotype. Female Characters in Films Today. Male characters in films are moving away from having masculine traits due to the rise of female prominence and dominance in the roles they play by adopting those masculine traits. Female characters like Lara Croft and Kill Bill highlights the point that traits like submissive and subservient are no longer being associated with female character. The casting of the Bond girl character is as equally important, receiving just as much attention as the casting of James Bond himself, and though a Bond film may lack the innovative gadget, never has there been a Bond film without a Bond girl (Neuendorf et. al., 2010). This accentuates that the womens roles are equally important to the Bond character. Men, who relate closely to Bond who usually portray masculine traits, view this as a challenge to their masculinity as the Bond character is dependent on the female character. The lack of innovative gadgets also portrays a crisis in masculinity since men regard these technologies as macho (Neuend orf et. al., 2010). This is further amplified with female characters playing main characters in films being created with complex and enthralling personalities relative to male characters who are rather one-dimensional and are of minor interest (Russell-Watts, 2010). Women are also selected to play roles previously played and deemed suitable for men. Though Lara Croft and Kill Bill props to mind, the Hamlet by William Shakespeare is another example. Despite Hamlet being a male character, women have been manifesting their interest to play the role and there has been an increasing trend of women getting selected to personify Hamlet (Howard, 2007). Moreover, the Hamlet is known to be involved in violence as portrayed by the character Alexandra Tranda, who parallels the happenings of Hamlet to the events occuring in her life and ends up killing her father (Howard, 2007). Violence is defined as any intentional infliction of physical pain or harm (Eschholz and Bufkin, 2001) and has a positive correlation to masculinity (Eschholz and Bufkin, 2001; Neuendorf et. al., 2010; Gilpatric, 2010) thus proving an increase in violence equates to in an increase in masculinity. Men feel the idea of a women hamlet as unhealthy and feel ashamed for a woman to take th e Hamlet role (Howard, 2007). This is an indication to men that women are challenging their masculinity and dominance in the film industry especially in roles crafted for men. The rise of females in films adopting a more masculine nature and playing characters deemed more suited for men resulted men to feel challenged in their masculinity and has since led to a crisis in it. Men feel there is a need to differentiate themselves from the female characters and assert their masculinity and dominance within the society, re-constructing the gender stereotype to create the NAM. The Dynamic Nature of the Society. Films impact audiences (Gilpatric, 2010) and may portray a reflection of the society. The dynamic nature of the society portrayed through films has been a contributing factor to the deconstruction of the male gender stereotype to form the NAM. Relative to the past, women today are generally more educated, enabling them to take up jobs also held by men (Buchbinder, 2008). Accelerated by the feminist movement, women today are equally as likely as men to be casted to play professional roles and jobs like doctors and lawyers (Gilpatric, 2010). There is an increase of female characters holding major roles from 12% in 1960 to 32% in 1990 (Neuendorf et. al., 2010) and female characters in films can be a true representation of their position in the society as 51% US workers who hold high-paying management and professional jobs are women (Gilpatric, 2010). Similarly, most young man today expects to go through at least three major career changes in his life (Buchbinder, 2008). Also, improvemen ts in the economy have enabled both women and men to spend on luxury items. Narcissistic concern with ones look and body, traditionally marked as feminine are being linked to men, making it harder to comply with the traditional masculinity trait of a man (Buchbinder, 2008). There has also been a shift in the portrayal of men in films today. In the past, men have always adopted the central figure but roles recently played by men and women in films have been blurred as the gap between masculinity and feminity. According to Breillat, There is no masculine psychology in my cinema. They contain only what women feel and desire. Therefore, men must not try to recognise themselves in my male characters (Russell-Watts, 2010, p. 72). This shows that men play secondary roles to women in todays films restricting them to relate to the traditional male masculinity. Moreover, men are also increasingly portrayed in films as the figure of the schlemiel. Schlemiel is a Yiddish word which means a foolish personà ¢Ã¢â€š ¬Ã‚ ¦a social misfit (Buchbinder, 2008, p. 228) and is unable to meet the performance and attitudinal requirements of traditional masculinity (Buchbinder, 2008, p. 230). For instance, Bond girls have been known to play independent and intelligent roles eve n outwitting Bond himself in the latest Bond movie. Despite Bond films representing Bond as having a chauvinistic persona (Neuendorf et. al., 2010), this places Bond in the Schlemiel category of a foolish character causing men to view this as a crisis to their masculinity. These factors when combined has resulted men to lose its masculine traits and restricted them to conform to the traditional masculine traits deconstructing the traditional male stereotype and reconstruct the NAM to help them assimilate back into society and be of an equal standing or higher to the women. Stereotypes Still Prevails. Some might argue that despite the rising prominence and dominance of women, the subservient and submissive nature of womens portrayal still prevail while mens masculinity are still confined to the traditional stereotype. Women in films are still regarded as subservient and submissive as the dominance exerted is based on a maternal motif, creating a stereotype of mothers or wives to save her child or loved ones (Gilpatric, 2010). Moreover, the societal movement of feminism is lacking, as women in films today still report to a more dominant male character (Neuendorf et. al., 2010), acting as a sidekick to a male character and getting involved in a romantic relationship with them (Gilpatric, 2010). Male characters though may have less masculine traits as portrayed by Robert in the movie Romance, his masculinity is emphasised through his occupation, being the boss of the main female character (Russell-Watts, 2010). This proves that despite being portrayed as dominant character in films t oday, women still conform to the gender stereotype of the traditional feminine traits of reporting to a more dominant male character. Some may argue also that films may not be a true reflection of society hence the portrayal of men as less masculine are not true. Films portray women as successful only when they are thin and attractive (Neuendorf et. al., 2010) when in fact, success is judged based on merit and not only looks. Building on, by showcasing one man as less masculine in the form of the schlemiel figure, subtly it provides a foil for other male characters to stand out, bringing out the masculine traits in the other male characters, (Buchbinder, 2008) indicating that male characters in movies still conform to the male gender stereotype of masculinity. New Age Man is the New Man. Despite the portrayal of women as subservient and submissive, women are still just as likely as men to commit violent acts in films. Presently, women are more likely to show acts of aggression (Neundorf et. al., 2010) and masculinity levels in male and females have increased (Eschholz and Bufkin, 2001). Though many may argue that the feminist movement may not have reached its promised desire, it cannot be regarded as a failure. Womens role in movies has since increased transcending the traditional feminine traits (Gilpatric, 2010). No longer women are being portrayed as one-dimensional who plays stereotypical female characters. Moreover, men today are unlikely to conform to the traditional form of masculinity although they may still hold superiority over the female characters as masculinity portrayed by men in films today is excessive in nature and something that men cannot relate to. The rugged masculinity shown through characters played by Mel Gibson, Sylvester Stallone and Arnold Schwarzenegger is being described as a fantasy (Eschholz and Bufkin, 2001). Men feels there is a need to form a new identity something that they can relate to and has slowly since give rise to the birth of the NAM. Though portraying men as less masculine or as the schlemiel figure helps to bring out the masculinity in other male characters (Buchbinder, 2008), this very need has proved that there is a decreasing trend in films, which showcase men as masculine. Conclusion. Films have evolved tremendously down the years and will continue to do so at such rapid rate. As womens roles in films continue to rise and take centre stage, male characters in films have since taken steps in the opposite direction, adopting lesser of the traditional masculine traits but instead adopt more feminine traits. This has not being helped by the changing nature of the society where women continue to rise in status at workplaces challenging men for jobs. The birth of the NAM has been heavily attributed to the rising dominance and prominence of female characters in films and also the changing nature of the society. As the world become more globalized, womens status in society is also expected to improve and NAM may well form a new stereotype for men in times to come. (1996 Words)

Saturday, January 18, 2020

Broken Windows, Damaged Gutters, and Police Supervision

For ten years Officer Mike Strzykalski worked with the Merrysville police department utilizing the principle of â€Å"no-nonsense† policing where the productivity of the police officers was governed by meeting quotas with regard to tickets and arrests. For many years this was how the police in Merrysville worked, with a barrier between the police officers and the citizens of the town. This was the way in which the police officers grew accustomed to working, how they evaluated themselves, and how they were evaluated by superiors for promotions.This all ended when Chief Harold Furman came into office. Chief Furman believed in a more progressive form of policing where interaction with the community is encouraged in order to solve problems, make the community a better place, and stop crime. Chief Furman set up mini precincts all over the city in order to make the police force more prominent in their areas, and also introduced a new form of evaluation where the officers were not gr aded on their tickets and arrests but on their community interaction. Quotas became a thing of the past.With the demise of the well known, comfortable evaluation system, the police officers rebelled as they no longer understood the system by which they were to operate. Officer Strzykalski fought these changes until he began to notice damage to houses in the neighborhood which he patrolled. Officer Strzykalski found out that the damage he viewed was the result of gang violence, so he arranged to speak with all of the affected residents privately and in a group setting, assisted in the security and repair of community homes, and related information to the officers investigating gangs that would help to eliminate gang violence.This experience gave Officer Strzykalski a new, reformed opinion on the progressive changes that Chief Furman was making in the department, leading to several commendations for many officers and a promotion for Strzykalski. Obstacles to Reform: When seeking to ma ke a drastic change in the philosophy of many different people concerning not only the way in which they do their job but how they see and approach it creates a type of chaos with those individuals.People as a group are less able to recognize the positive influence of change and as such are more likely to vehemently protest initiating any change. When change is forced on them, they rebel in an attempt to return things to the way in which they are comfortable for the majority of the people involved. Changing from traditional policing to community based policing requires a large amount of change on behalf of the officers because it takes them out of their comfort zone and places them in a position where they are more in control of their job and of how it is done.This control is based on their interactions with the community members as well as open communication with their superiors. There also has to be consideration given to the police officers’ union with regard to what chang es in labor practices the police Chief can make without infringing on the rights of the officers in his command. The main difference in supervision is that the officers are put more in a position of responsibility.Senior officers are used for oversight and administration while lower ranking officers are the ones who are expected to investigate crimes, seek out problems in the community and find effective ways to solve them, as well as to represent community members to the higher ranking officers where previously the officers were simply required to take orders with regards to what crimes to investigate and give out a certain number of tickets a month. The daily supervision of the community falls to the police officers while the supervision of the police officers falls into a more structured hierarchy.Supervision in Community Policing: The benefit to patrol officers in accepting the philosophy of community policing is that the officers are more in control of not only their beats but also their careers. Rather than being completely limited in their career evaluation by numbers concerning tickets and arrests, they are judged based on actual performance in the community, by the efforts that they are making to make their community a better, safer place. These patrol officers are able to voice their concerns and opinions to their supervising officers.They are also better in control of the information that is filtered up through the police hierarchy as well as how crimes and community issues are handled. Though the model is very different from traditional police work, many patrol officers would embrace this kind of change, even if they at first balk at it. The community policing philosophy allows them to better control their careers as well as their involvement in the community. By placing them more in a position of power, the benefits of community policing become more attractive to patrol officers.Frontline supervisors and sergeants should find the concept attractiv e as well because there is more supervisory demands placed on them with regard to other officers, but there is also a more formal structure that is in place which keeps them from being placed under overwhelming pressure. Also many of the supervisory officers’ lesser duties and community duties are placed in the hands of patrol officers which gives the supervisory officers more time to concentrate on other necessary duties.One of the main issues in this system that would face supervisory officers is keeping their patrol officers in line as well as validating the information that comes from those officers to ensure that nothing is being skewed in the best interests of the police rather than in the best interests of the community. Officer Strzykalski: Officer Strzykalski was extremely pessimistic about the change to community policing when it was first introduced to the Merrysville police department.He fought against the changes, however once he was won over by the philosophy St rzykalski became very idealistic about the changes that he and his officers could implement in the community. Strzykalski’s idealism came from the very realistic goals that were being met in the community on his beat as well as the commendations that he and the other officers were receiving for their good work in the community. Since the idealism came from a realistic place based on his experiences, I would not say that Strzykalski was too idealistic, especially taking into consideration his initial rebuking of the change to community policing.I believe that a lot of the fears of patrol officers could be addressed by simply explaining in detail to the officers what the changes are, what they will involved and what the consequences of those changes will be. By having a good understanding of what they are facing, it takes away some of the mystery that shrouds the outcome of the changes. Another way to address the fears of the patrol officers would be to not only state their sup port of the officers throughout the change but to also physically be there to assist the officers as they work through the new responsibilities of their jobs.While it would be impossible for a supervisor to be there on the job with the officers all the time, they can offer one on one coaching to assist the officers in making the transition. Conclusion: Though the patrol officers, particularly the ones that had been a part of the old regime of policing, fought stringently against the changes implemented by the new chief of police, they eventually came to not only accept their new roles as police officers but also to find pride in their work on a different level.Rather than simply being the tools of supervising officers, they became a force of good in their communities, actively seeking out ways in which they could improve life for the citizens rather than just being there to help out after something bad had already happened. This philosophy of police work allowed the officers to be m ore proactive rather than simply reactive when solving crimes.

Friday, January 10, 2020

Up in Arms About Entry Essay for College Samples?

Up in Arms About Entry Essay for College Samples? The Entry Essay for College Samples Cover Up Lastly, the detail of true speech makes the scene pop. You want to present yourself in a sense that is certain to grab attention. You should grab their attention and the best method to do this is by writing in your voice. Leave a comment or get in contact here. Stephen's essay is quite effective. By now you know precisely what you will write about and how you would like to tell the story. Sit down, consider the story that you want to write. You don't have to get a story that's one in a million. Make certain you check the organization first prior to ordering your custom made paper. If you're not following the key advantages you won't ever create original admission paper. There are plenty of suggestions that can help students to compose excellent papers. For this reason, you ought to be very attentive when ordering such papers. The Bizarre Secret of Entry Essay for College S amples If you don't, it is possible to actually hurt your odds of admission. Apart from having an exceptional SAT score, you would have to think of the ideal college essay. It's the appropriate location for advertising yourself as an acceptable applicant for the specific college. The subject is well known for each college candidate they should write about themselves and convince the admissions officers they deserve to get accepted due to their specific interests and strong characters. The Entry Essay for College Samples Cover Up This kind of essay typically consists of a minimum of 250 words. The introduction ought to be ten lines long at most, comprising three-four sentences. The better part of the essay employs standard English and English grammar. In reality, such sentences will force you to appear more intelligent. EssayEdge is the major application essay editing service on the planet. An application essay is among the main components in the university application pr actice. This article will appear at the criteria that generally makes for a fantastic personal statement whilst giving you an enormous collection of successful essays that were accepted at a lot of different institutions. These articles are a fantastic resource for you to use whenever you're crafting your private statement. Your college essay should contain information that are related to the instruction offered to you. It is not simple to compose an entry essay for college. Just because you've already written a college essay for a single university doesn't mean that it may also apply on your next applications. Writing the college application essay can be among the most daunting sections of applying to college. High school isn't free in Kenya. Thus, State University isn't only the ideal location for me, it is the sole spot for me. Students usually write that a certain college is ideal for them, or that it is quite common. Upcoming college students might also be requested to compose a college essay for a portion of their first requirements. These instances can cause rush decisions like writing a college essay straight away without reading the instructions that are made by the academic institution. Keep in mind, an admission essay sample may be good way to find out more about the writing procedure and understand the task better. In truth, it's probably the most essential part of your essay, since it draws in the reader. Don't forget to make abstract claims concrete, or so the reader knows precisely what you mean. You're not writing for yourself here, but instead for quite a specific sort of reader. The reader would like to learn more. Up in Arms About Entry Essay for College Samples? Occasionally it's helpful to observe how others were able to get over the difficult first-line hump. There are more than a few reasons why college entrance essays, with regard to custom papers, are so great. All you need to do is simply mentioning it in the facts of your college entrance essay. There are many different avenues you may take. Or you're able to view 18 essays all on a single page. Writing your essay will be a lot simpler if you work out the entirety of it first and just then return and work out just the way that it should start. Before you commence writing your college essay, you might need to see the ess ay examplesA that we've listed for you, so that you may have more idea on what things to put in the college essay you will create. In spite of exceptional grades, a poorly written essay gives you a poor name. The rules for writing a great essay are not any different. A good college essay introduction is essential to making your essay stand out, so there's plenty of pressure to receive it exactly perfect. As soon as you discover that topic, it's about writing and rewriting. If you're in the center of your essay writing procedure, you will want to see our suggestions on what essay pitfalls to prevent.

Wednesday, January 1, 2020

Proposal for an Enterprise Project with Aflex Hose - Free Essay Example

Sample details Pages: 6 Words: 1905 Downloads: 9 Date added: 2017/06/26 Category Business Essay Type Narrative essay Did you like this example? The team I am working in has chosen to collaborate with Aflex Hose Ltd company for our Enterprise Project module that aims to discover, assess and analyze the chosen companys organisational culture. There was the number of the factors that influenced my own decision to work with this particular external partner: Aflex Hose Ltd company was established more than 30 years ago as has proved its place as a primary innovator and manufacturer of PTFE hoses in the industry. Therefore the companys position in the UKs market as well as in the worlds market is stable. As discussed and researched in various scientific works the stability and continuous success (Aflex Hose Ltd has just announced further site expansion and all the employees wages raise) should derive from the balanced organisational culture (Drucker) that makes it particularly interesting to look into companys inner content, its staff, network and culture. Furthermore having some private contacts with thr ee companys employees all working in different departments I have received an informal feedback and complaints on the overall companys structure, human resource management and especially the lack of the corporate events and good communication between all the employees. These finding deepened my personal interest in finding a proof or refutation of the notion I described above. Being mainly concentrated on different issues and managerial specifications in the Cultural industry though the University studies, it makes the Enterprise project particularly stimulative and innovative because I am going to apply my knowledge and skills to a completely different environment- manufacturing industry where new managerial techniques may apply because of the more commercial and tangible context of the companys product. It is worth of highlighting that after studying Aflex Hose Ltd. goals and missions statement it was made clear that the companys general aims match the aims of our Project by applying entrepreneurial skills to a new context and simultaneously bringing innovation to companys work environment; on one hand by exploring and using an analytical and organisational cultures evaluative approach of Competing Values Framework that is totally new to me, and on another hand helping the company to maintain healthy organisational culture by proposing and possibly bringing some necessary changes to its inner culture that should bring qualitative changes to its working environment resulting in high employees motivation and will to support companys mission; throughout this Project I will highly positively contribute to my own entrepreneurial skills and knowledge by gradually examining different entrepreneurial perspectives and ways of cumulating relevant knowledge and experience as well as applying skills developed prior to Project. The key dates for our Project are as follows (Project Proposal, 2010, p. 2): 4/10- 25/10 Initial Stage. Collection of all available information about Aflex Hose Ltd ( companys official web-site, Search Engine, well-known employees); 12/11 Meeting with Aflex Hose Ltd. General Manager. 18/11-18/12 Literature Review and Methodology Understanding of the Competing Values Framework tool for Organisational cultures research, questionnaires modification. 18/12/2010- 31/01/2011 Questionnaires distribution Collection. 01/02- 28/02 Analysis of the results and drafting the report. 01/03-23/03/2011- Presenting the report on the Organisational Culture of Aflex Hose Ltd. to general managers, making a list of the proposed activities and getting feedback from the companys management. Our team consists of only two people: myself and Maria Kolovou. It emerged far earlier before the Project started in September 2010, firstly as the friendship and only then as the team that proved its stability and efficiency in a number of the projects both at the University and externally. It is highly important for the succe ssful team work that all the members know each other very well: everybodys strengths and weaknesses and especially understand the role and the task of another team player as well as the overarching aim of the work. The team is the single whole. (Drucker) Based on the mutual trust the responsibility is equally divided between the two of us and therefore making us feel less stressed and resulting in a more productive collaboration. My own role in this Project was neatly discussed together with Maria in order to contribute as much as possible to our own priorities. Entrepreneurial activity is embedded by continuous learning, the continuity and indissolubility between entrepreneurship and learning studied by Jason Cope showed various stages in this process. My prior to start learning can be mainly characterised by the studies I undertook in my University years on the Managing Performance programme especially knowledge gained from the Cultural Entrepreneurship module where I already t ried to apply my attainments to particular context and discussed the Managerial issues related to that subject as well as analyzed the outcomes through gaining feedback from my tutors. Drawing attention to the experience I got from part-time work in my School and University years the highly valuable skills I gained were ones from Administrators work in a busy Beauty salon in Latvia where I particularly learned how to effectively manage my time as well as to solve the conflicts among the employees. Turning to University studies the Collaborative Process modules were the great foundation for the issues connected with team work where the outcomes proved that trust, respect, and shared experience impact on the quality of the learning experience (Cope, 389) of the whole team and each single individual. The personal empirical discovery for me was the value of the conflict and its possible positive contribution to the groups work when the emotional relationship conflicts [ is] stimulating higher-level forms of entrepreneurial learning. My current job of an Interpreter is the perpetual entrepreneurial work each single day that can be described as the cycle of Time-Management, continuous learning that builds upon what was learned in an earlier period (Cope 378) and variety of Ethical issues connected with the sensitive information I have to work with. All the described formed my personal set of psychological attributes that should complement or reinforce the ones that another team-player has in order to succeed in future collaborative projects. As the Enterprise Project started the new stage of learning was entered: learning during the Process. My own and Marias prior learning [was][] a definitive factor in shaping the entrepreneurial learning task once the [Project was set] (Cope, 379). In the dynamic learning perspective the main task for both of us is the adaptability to the external circumstances that may change, for example, delays in important meeting with com panys managers, the deadlines prolongation due to non-completion of the task for the phases start. Looking in the predominant contextual learning modes proposed by Gibb (Cope, p.387), I can distinguish that of learning by problem solving and opportunity taking as the core for the Project we have chosen, because the main overarching purpose of our Project is to make a list of the activities for organisational cultures amelioration in Aflex Hose Ltd. as well as single problem-solving during the Project. Learning from making the mistakes mode is also relevant to the Project but on much more later stages when the overall performance feedback will take place and we will be able to evaluate our own activity in the company. Consulting the Project Proposal Form (Project Proposal, 2010, p.1) I have taken the roles that will definitely consolidate the skills necessary for me as the future Manager: All modes of communication with the external partner; Questionnaires distribution, col lection and analysis; Report writing on findings and making a list of the proposed activities; Even Socrates emphasized the significance of the use of the professional language that is based on the gained learning experience and the apprehension that the language used has to be clear to interlocutor or recipient otherwise the communication fails. (Drucker, 429). Therefore I have to make sure I studied and can fluently use the terms that Aflex Hose Ltd managers use in order to speak their language that is not only important in terms of keeping the sense of the talk but also establishing good personal contact that are based on the psychological guidelines that affect all stimulas and external impressions. (Drucker, 430). It was agreed in our team to use the study of the Competing Values Framework proposed by Cameron and Quinn (1999) for our Aflex Hose Ltd. employees survey to research the organisational culture. I primarily relied on Marias experience of using this tool in pa st and having achieved good results. It significantly facilitated the methodological part of the Project and saved time for its implementation, because Maria will transmit her experience of using and assessing the survey forms to me and we also stay aware of any constraints that might be faced during this stages implementation since Maria has refined the content basing on her previous usage of this research. Services in diagnostics of corporate culture are offered by a huge number of companies in worlds market, however the study is frequently based on arbitrary questionnaires which have been not adhered to a certain typology. As a result of that research the customer receives a set of comments and recommendations instead of a diagnosis with a certain type of organizational culture found with its numerical parameters. The typology of Cameron and Quinn is based on Competing Values Framework that has been taken as a ground for researches of organizational cultures in thousand org anisations over the last ten years. Except a completely new technology, authors have offered an open standard questionnaire (OCAI, Organizational Culture Assessment Instrument) that can be used as a tool for diagnostics of both a current and a preferred (future) condition of the companys culture. (Oseyko, 2009). The criteria of the success of fail of our Project in Aflex Hose Ltd. is the positive or negative feedback from the companys management on our overall performance that should be proved in written form (as agreed in Letter of Agreement). The notable success can be reached if the company accepts one or all of the proposed activities for cultures amelioration and we will be able to re-apply the already gained knowledge from this case. Learning is a process involving repetition and experimentation that increases the entrepreneurs confidence [] and improves the content of his stock knowledge (Cope, p 384). I have identified the major personal outcomes for me as an entrepren eur in this particular Project as follows: Personal development by leading the roles I have chosen. I have never participated in similar Projects and for me almost all the entrepreneurial learning will be the affective mode of learning [] or by direct experience (Cope, 381). My performance is not assured from the errors but it is valuable higher-level entrepreneurial learning that can result in revaluation and further transformation (Cope, 383) of strategic thinking before starting future career. Study the project team and its organisation (Enterprise Module, p.9). Explore the relationship management with the external partner. The context of Aflex Hose Ltd. is very complex and dynamic due to the company working on global market (USA, Europe, Asia (Aflex Hose Ltd. 2005)) and the employees in higher departmental positions tend to think globally as well. Therefore I can predict some possible limitations and critical learning events due to managers and supervisors high work pre ssure and unavailability to fill in their own and their subordinates questionnaires that are crucial for accurate survey results. In that case I will have to create very sensitive and ethically right strategy of communication with them when stressing the importance of the Research in whole. In such critical events it is needed to get lost and find the right action collaboratively, but these critical experiences have the capacity to create reflection-for-action that is a key tool for successful manager. 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